📺 An almost 8-minute TSN story about how harmful electronic cigarettes are and how "any teenager can buy them" was broadcast on national television.

🔹 The video contains a set of old myths - about "avioli" (a lung disease that actually arose as a result of the use of narcotic mixtures through electronic cigarettes), about "poisoning of youth" and "threat to life".
🔹 The climax of the plot is the moment when a minor buys an "excise" cartridge at a regular kiosk - an official product for which all taxes have been paid. And this is called a "violation".

❗️The problem is not in the plot itself. The problem is the lack of a single expert platform that journalists can turn to in order to get reliable information.
When there is no such source, manipulations, invented stories and "sensations" appear.

🤝 This is precisely why VARES exists - the All-Ukrainian Association of the Electronic Cigarette Market.
We are building a platform that speaks facts, not myths.