VARES: 🇪🇺 The EU shows that rules can bring the market into the open or push it into the shadows. Ukraine is now making a choice ⚖️

Briefly:
🚫 Strict bans and high excise taxes push business into the illegal - examples of Greece and partially Germany.
✅ Liberal approaches (Britain) make it possible to legalize the market and reduce the harm from smoking.
🇺🇦 In Ukraine today, a disproportionately high excise tax and a large share of the shadow market are risks for the budget 💸 and consumer safety ⚠️

VARES calls for stable, transparent and balanced rules: moderate taxes 💰, accessible registration 🗂️, consumer protection 🛡 — so as not to give the market to smugglers.

Strategy or chaos — the choice depends on the state. 🇺🇦